Coffeehouse, Cafe, & Community

In March of 2020 I was approached by the new owners of Sneaky Beans, a coffee shop known as a creative hub in the Fondren Arts District of my hometown of Jackson, Mississippi, to explore evolving the brand to fit the renovations they had planned. After exploring some different options, we decided that naming the shop after its unofficial nickname was a cool way to make something new while paying respects to the space that came before. Playing with the shape of the coffee bean, hops, and some mid-century architectural influence, we landed on a fun look for the spot that will continue to serve Jackson live music, delicious food, good beer, and of course, a great cup of coffee.