The rebrand you didn’t know you needed.

Mane ‘n Tail

Rebrand
Packaging
Copywriting
(Just for fun!)

Shampoo for horses & humans

You ever used Mane ‘n Tail? Good stuff. Weird, but good. I mean I’ve never used it on a horse or anything so I can’t speak to its equine-cleaning capabilities, but it does the job on a human for sure. One day I was washing my hair with it and thought to myself, “This is such a weird product. Wouldn’t it be fun if someone rebranded them and embraced how strange the idea of sharing shampoo with a horse is?” So here I am, doing that.

New logos, new colors, new brand personality, no gradients. The iconic(?) Cooper Black type from the original label design has been updated to Gooper Black so that it feels familiar, but just a little weirder. Shampoo for horses & humans. Look as fine as your equine. Never fail to clean your tail. Idk, whatever. Take a shower with your horse, you freak.

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